Who is Purge Co?

The Beginning of Purge

Purge Co was born in Brisbane, Australia with one blunt truth: most soaps are boring, lifeless, and soulless. We didn’t want to create another beige block that hides behind wellness buzzwords. We wanted to build something that felt alive, something that carried a story worth lathering up with.

At its core, Purge started as a rebellion. Against plastic. Against routine.. Against the daily sludge that builds up on your skin and in your mind. 

We asked ourselves: what if soap could be more than just a bar? What if it could be a ritual that reminded you you’re still in the fight?

Ritual Over Routine

For us, cleansing isn’t just hygiene. It’s a mental reset button.

Every shower, every scrub, every lather is a chance to wipe off the chaos of the day—the sweat, the stress, the nagging self-doubt that clings to you like grime. With Purge, the act of washing becomes symbolic. You’re not just cleaning your hands; you’re annihilating yesterday’s baggage.

Mental Health Meets Soap

Let’s be honest: life gets heavy. Everyone fights battles that no algorithm, no motivational quote, and no “live, laugh, love” poster can fix. At Purge, we don’t pretend a bar of soap will cure your anxiety or solve every problem. But what it can do is give you a small, tangible ritual to anchor yourself in.

Because when you’re standing under hot water, lathering up with a bar that feels like a piece of armour, something happens:

• You breathe a little deeper.

• You feel a little stronger.

• You laugh at the absurdity of taking self-care seriously 

It’s not therapy—but it’s honest. It’s human. And sometimes that’s enough.

Our Mission

Our mission is raw and simple:
To vanquish filth in every form—physical, mental, emotional—and help people step out of the shower feeling renewed.

We craft natural, Australian-made soap that doesn’t hide behind polished corporate smiles. Each bar is designed to strip away dirt and nonsense while reminding you that your daily rituals matter.

Our Vision

We’re building more than soap. We’re building a culture of ritual, resilience, and irreverence.

Our vision is to create products that:

• Serve as artifacts of strength—objects you actually want on your bathroom shelf.

• Bring humour into self-care—because sometimes laughing at the darkness is how you get through it.

• Connect people through story—each scent has its own lore, its own symbolism, its own way of speaking to you.

The Craft

From the start, we obsessed over the details. The ingredients had to be natural, the quality uncompromising, the lather thick enough to feel satisfying. But we also knew the design had to hit just as hard—the skull, the flames, the names. Not gimmicks, but statements.

Each bar of Purge soap is Australian-made, palm-oil eco-certified, and built to last longer than the cheap stuff. But it’s the story stamped into every bar that makes it different.

How We Started

It began small: a workshop bench, late nights, too many scribbled notebooks, and a stubborn belief that soap didn’t need to be boring. What we created wasn’t just a product. It was a manifesto in solid form.

The first prototypes weren’t perfect. But they carried the same spirit we hold onto today: don’t just clean—purge.

The Future of Purge Co

This is just the start. Purge is not here for trends or fads. We’re here to carve out a movement that lasts.

What’s next? Expanding beyond soap into objects of ritual, relics that people can hold onto, laugh at, and draw strength from. Whether it’s a bar, a candle, or something entirely new, the mission stays the same: help people face the day a little cleaner, a little lighter, and a little more unbreakable.

Closing Words

Purge Co isn’t just a soap company. It’s a daily reminder that even when life gets heavy, you can step into the shower, laugh at the madness, and come out ready to keep going.